You’re looking for a “web marketing company near me”, let’s see if we can help: we cover Melbourne metro and Melbourne’s Eastern & Southern suburbs. We come to you.
If you’ve just typed in “website company near me” or something similar, then there are several factors we need to address: firstly, what do you mean by “near me”? My guess is you don’t want to have to drive too far or perhaps you’d like someone who can come to you.
Hiring a local company for website and online marketing makes sense, here’s why…
Having been in the website marketing business for a decade, I have lost count of small business operators who tell me that they get bombarded regularly by SEO and/or website design companies, usually via email but also by phone. Many of these companies are located offshore and the rest, if based in Australia, are certainly not local. Now, I am sure some of these are fine, but there are some pretty compelling reasons to decide on a local website design company and here they are:
Now you may not be in the position to (or want to) employ a marketing manager in-house. In that case you need to get some outside help who can help you get a website online (or update your old one) and then help you make a strategy and use that site as a tool to help you get more customers.
But why should you even bother?
And what does “web marketing strategy” even entail?
I used to work in hospitality, nearly bought a cafe once and still to this day have a fantasy about starting a chain of eateries of some description. Of course, I am not a restauranteur; I am a marketing consultant. But the dream persists.
Consequently, whenever I eat out, be it fast food or fine-dining, I am always thinking of marketing ideas for restaurants. Here is one of my own, perhaps the most important one of all, because it is about strategy, not just tactics:
Just because the Internet exists and has become kind of a big deal for the last fifteen years, does not mean that you necessarily understand why web marketing matters for your business in particular. If you’re busy already and you get plenty of customers through word-of-mouth, traditional advertising and perhaps the odd web directory, then why should you bother taking the time and spending the money to establish a website and a web marketing strategy?
To paraphrase that old real estate “location” joke:
Q. What are the three most important things in the online marketing game?
A. Clarity, Clarity, Clarity!
Sounds glib, and yet it is true. The biggest problem that most businesses have when it comes to web marketing – any marketing – is a lack of clarity.
You need clarity about what you do, who you serve, what problems you solve for your customers when you do it, why they should choose you over the competition and what words you can use that hit your prospect’s hot buttons and have them clamouring to buy.
So it’s 2017 now and unless you’ve been living under a rock (hell, even if you HAVE been living under a rock!) you’re probably aware there is such a beast called a blog. You know, a journal-style series of web pages that … wait a second … THIS IS A BLOG! And you knew that. Kudos.
You’re also probably (somewhat painfully) aware that people “blog” as a way of marketing their business.
But not you.
You’re busy, you’re not really a writer, you’ve got nothing to say, and hell, you’re not even sure how, technically speaking, to do it. So of course you don’t blog!
And what kind of a verb is “blog” anyway? Surely, if it’s even a verb at all, it should, by the sound of it, describe the performance of some unmentionable body function?
But yay, verily I say unto thee – put aside your natural cantankerousness for a moment and consider these wise words from the wilderness (AKA The Dandenong Ranges).