FREE Download: "How To Create A Value Proposition That Compels Customers To Call"

SEO: 3 Useful Google Analytics Tips

analytics tip

Google Analytics is too complicated & overwhelming for many business people but it contains highly valuable information for your business marketing strategy – so here’s 3 quick tips to help you understand your website traffic stats.

Here at GangBusters, we help our clients with, amongst other things, getting better results in Google for keywords that matter to their businesses. For example, we’ve been helping our lovely fridge mechanic client, Fridge0, move from Google obscurity into the top rankings for keywords that matter to them, like “Fridge Repairs Melbourne”, for example:

SEO tips

And one of the things we do if you become a client is set you up with Google Analytics so that you can revel in the statistics of who visited your website and where they came from. It’s very useful and gives some great insights into what is working and what needs improvement.

However, Google Analytics is a complicated beast, and I think too overwhelming for many busy small business people who have work to do. This is a shame, but it’s the nature of the animal so I thought I would share some quick tips to help you get your head around what’s going on in there.

1 – Overview & Terms

The easiest place to start is under Audience >> Overview:

google analytics

I have outlined in red the key things to look at. You can choose a date range, whether to view your visit stats by hour, day, week or month. The other thing to note is that you can set it to view “sessions”, “page views” or other variables. Sessions simply means single user ‘visits’ including repeat visits after a set period of time, maybe half an hour from memory. Page view counts are always higher because of course people tend to view multiple pages in a single session.

sessions

Other interesting stats to look at are Average Session Duration, % New Sessions (which are self explanatory) and Bounce Rate which more or less means “how many people took one look at the website and just hit the back button to return from whence they came”.

2 – Channels

Channels are the most interesting views in a simple website (assuming you’re not tracking things like sales conversions etc). By “channels” Google means “broad categories of website visit sources” and thet are broken down into Organic (Search engines, mainly Google), Direct (just type in the URL of your website or click a bookmark), Referalls (clicked a link to go to your website) and Social (Facebook, Instagram, etc), Emails (clicked a link in an email).

To get to channels go to Acquisition >> All Traffic >> Channels.

channels

A cool thing to do in Channels is visually compare traffic sources by following the instructions below.

tip

3 – How To See What Keywords People Are Using To Find Your Website

One of the most useful and intriguing things is to see what keywords people use to find your website. It can give you lots of great ideas about words people use that you may not have thought about (for example non-jargon or non-technical words) and you can then work your website up to rank higher for those kind of words. Also it is just fun to see how people came to be at your site!

Google removed keyword data from Analytics some time back but actually still allow you to import this data via their Search Console tool. Obviously we do this for you but here is how you check this out in Analytics once the data has been imported.

search console

“Queries” is just another word for “keywords” and clicking on that will reveal the inside scoop on how people are finding your website via Google!

So there you have it, while there are many other things you can use Analytics for, these are some of the most useful and most frequent things I look at in Analytics. Have fun and let us know if you’d like any help.

 

Fridge Repairs Melbourne: A Case Study

For a few months now I have been working on helping my client who is in the business of fridge repairs Melbourne, and boy, has it has been very instructive as to the realities of search engine marketing in the current era.

5 years ago this would have been a doddle, easy-peasy, a cinch. Now, in 2017, it frankly ain’t as easy as it used to be. But it is still doable.

Read more

How to Create a Value Proposition that Compels Customers to Call (5 Steps)

value propositions that drive customers to call

#1 marketing secret articleThis is part two of a series. The first part, “The #1 secret to all great marketing success stories” talks about the power of Value Propositions and is published this September in the Australian Plumbing Industry Magazine. 

It’s one thing to read (or write!) about Value Propositions, it’s entirely another to actually create one that works in the wild.

Here is a simple 5 step process to do so. (Simple, but alas, not necessarily easy.)

1 – Listen To What Your Customers Are Actually Saying

As business people, we are often obsessed with action – and rightly so, for action is the only thing actually achieves results. However, we all know people or businesses that are busy yet not particularly successful. In order to focus your action with regards to creating a compelling value proposition, take some time out to sit and think – or walk and think, if you prefer, but get away from the computer and the phone for a bit.

value propositions that drive customers to call

Ask yourself this: Why do you do what you do the way you do it?

Read more

Web Marketing Company Near Me

You’re looking for a “web marketing company near me”, let’s see if we can help: we cover Melbourne metro and Melbourne’s Eastern & Southern suburbs. We come to you.

If you’ve just typed in “website company near me” or something similar, then there are several factors we need to address: firstly, what do you mean by “near me”? My guess is you don’t want to have to drive too far or perhaps you’d like someone who can come to you.

Read more

5 Great Reasons To Choose A Local Web Design Company

local website design company

Hiring a local company for website and online marketing makes sense, here’s why…

Having been in the website marketing business for a decade, I have lost count of small business operators who tell me that they get bombarded regularly by SEO and/or website design companies, usually via email but also by phone. Many of these companies are located offshore and the rest, if based in Australia, are certainly not local. Now, I am sure some of these are fine, but there are some pretty compelling reasons to decide on a local website design company and here they are:

local website design company

5 Reasons To Choose A Local Website Company

Read more

Web Marketing is Simple – and if you’re not doing it, you’re missing out on customers

web marketing for small business is simple

Websites: every great business has one but there is more to it than just throwing up a website and calling it a day, because as well as a website, every great business also has:

Now you may not be in the position to (or want to) employ a marketing manager in-house. In that case you need to get some outside help who can help you get a website online (or update your old one) and then help you make a strategy and use that site as a tool to help you get more customers.

But why should you even bother?
And what does “web marketing strategy” even entail?

web marketing for small business is simple

Why You Need A Web Marketing Strategy

Read more

Restaurant Marketing Ideas

marketing ideas for restaurants

I used to work in hospitality, nearly bought a cafe once and still to this day have a fantasy about starting a chain of eateries of some description. Of course, I am not a restauranteur; I am a marketing consultant. But the dream persists.

Consequently, whenever I eat out, be it fast food or fine-dining, I am always thinking of marketing ideas for restaurants. Here is one of my own, perhaps the most important one of all, because it is about strategy, not just tactics:

Read more

3 Reasons Why You Shouldn’t Discount The Value Of Web Marketing To Your Business

web marketing small business

Just because the Internet exists and has become kind of a big deal for the last fifteen years, does not mean that you necessarily understand why web marketing matters for your business in particular. If you’re busy already and you get plenty of customers through word-of-mouth, traditional advertising and perhaps the odd web directory, then why should you bother taking the time and spending the money to establish a website and a web marketing strategy?

Here’s why…

web marketing small business

1 – People Are Searching Online

Read more

The 3 Most Important Things in Online Marketing

online marketing clarity

To paraphrase that old real estate “location” joke:

Q. What are the three most important things in the online marketing game?

A. Clarity, Clarity, Clarity!

Sounds glib, and yet it is true. The biggest problem that most businesses have when it comes to web marketing – any marketing – is a lack of clarity.

online marketing clarity

You need clarity about what you do, who you serve, what problems you solve for your customers when you do it, why they should choose you over the competition and what words you can use that hit your prospect’s hot buttons and have them clamouring to buy.

Read more

Get a website, not a headache…

get a website not a headache

You need to get a website.

How many times have you thought this to yourself?

But you’re running your business. You’re busy. You haven’t even looked at it properly because you don’t know where to start and that whole Internet thing does your head in.

Basically, getting a website looks painful…

get a website not a headache

Well – have no fear, our motto is “making marketing simple”, so let’s have a look at how we take the pain out of getting a website for your small business.

Firstly, why do you even need a website?

Read more