This is part two of a series. The first part, “The #1 secret to all great marketing success stories” talks about the power of Value Propositions and is published this September in the Australian Plumbing Industry Magazine.
It’s one thing to read (or write!) about Value Propositions, it’s entirely another to actually create one that works in the wild.
Here is a simple 5 step process to do so. (Simple, but alas, not necessarily easy.)
1 – Listen To What Your Customers Are Actually Saying
As business people, we are often obsessed with action – and rightly so, for action is the only thing actually achieves results. However, we all know people or businesses that are busy yet not particularly successful. In order to focus your action with regards to creating a compelling value proposition, take some time out to sit and think – or walk and think, if you prefer, but get away from the computer and the phone for a bit.
Ask yourself this: Why do you do what you do the way you do it?