Google Analytics is too complicated & overwhelming for many business people but it contains highly valuable information for your business marketing strategy – so here’s 3 quick tips to help you understand your website traffic stats.
Here at GangBusters, we help our clients with, amongst other things, getting better results in Google for keywords that matter to their businesses. For example, we’ve been helping our lovely fridge mechanic client, Fridge0, move from Google obscurity into the top rankings for keywords that matter to them, like “Fridge Repairs Melbourne”, for example:
And one of the things we do if you become a client is set you up with Google Analytics so that you can revel in the statistics of who visited your website and where they came from. It’s very useful and gives some great insights into what is working and what needs improvement.
However, Google Analytics is a complicated beast, and I think too overwhelming for many busy small business people who have work to do. This is a shame, but it’s the nature of the animal so I thought I would share some quick tips to help you get your head around what’s going on in there.
1 – Overview & Terms
The easiest place to start is under Audience >> Overview:
I have outlined in red the key things to look at. You can choose a date range, whether to view your visit stats by hour, day, week or month. The other thing to note is that you can set it to view “sessions”, “page views” or other variables. Sessions simply means single user ‘visits’ including repeat visits after a set period of time, maybe half an hour from memory. Page view counts are always higher because of course people tend to view multiple pages in a single session.
Other interesting stats to look at are Average Session Duration, % New Sessions (which are self explanatory) and Bounce Rate which more or less means “how many people took one look at the website and just hit the back button to return from whence they came”.
2 – Channels
Channels are the most interesting views in a simple website (assuming you’re not tracking things like sales conversions etc). By “channels” Google means “broad categories of website visit sources” and thet are broken down into Organic (Search engines, mainly Google), Direct (just type in the URL of your website or click a bookmark), Referalls (clicked a link to go to your website) and Social (Facebook, Instagram, etc), Emails (clicked a link in an email).
To get to channels go to Acquisition >> All Traffic >> Channels.
A cool thing to do in Channels is visually compare traffic sources by following the instructions below.
3 – How To See What Keywords People Are Using To Find Your Website
One of the most useful and intriguing things is to see what keywords people use to find your website. It can give you lots of great ideas about words people use that you may not have thought about (for example non-jargon or non-technical words) and you can then work your website up to rank higher for those kind of words. Also it is just fun to see how people came to be at your site!
Google removed keyword data from Analytics some time back but actually still allow you to import this data via their Search Console tool. Obviously we do this for you but here is how you check this out in Analytics once the data has been imported.
“Queries” is just another word for “keywords” and clicking on that will reveal the inside scoop on how people are finding your website via Google!
So there you have it, while there are many other things you can use Analytics for, these are some of the most useful and most frequent things I look at in Analytics. Have fun and let us know if you’d like any help.